The 10¢ Decision

How Small Change Pays Off Big

The 10¢ Decision is Laurie's popular keynote presentation that features real-world stories, spot-on examples and actionable insights into immediately improving your customer service delivery.

Keynote Description: 

Service is at the center of every business, whether you're making widgets, providing healthcare or serving gourmet cuisine. From company culture to guest interactions, the choices we make day in and day out add up to create exceptional experiences for everyone involved.

Sure, some decisions are big ones. But more often, it's the "10¢ decisions"—the ones that barely cost a dime (literally or figuratively) but have a massive impact—that can transform  customer service from so-so to stellar.

With decades of firsthand experience to draw from, Laurie shares her insights into making smart, effective choices to improve guest encounters, staff satisfaction and your business as a whole.

Attendees will discover: 

  • How to turn things around "on a dime"
  • Ways to self-assess customer service levels
  • High-impact opportunities to shine that the competition is most likely missing
  • Ideas for improving the service level of every team member.

PLUS:

Every attendee will leave with Laurie's "Simple Six Pack," a suite of exclusive resources designed to improve business interactions overnight.

The 10¢ Decision

The book for teams and leaders.

For leaders and team members who want a practical, action-oriented approach to staff development and customer service, The 10¢ Decision compiles lessons from more than three decades as a customer service expert.

Purposefully designed to be a quick read, The 10¢ Decision is packed with fun stories, spot-on examples and questions to ask to drive results. Level up your keynote experience with books for every attendee, an on-demand video training and more.

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