The 10¢ Decision

How Small Change Pays Off Big

The 10¢ Decision is Laurie's popular keynote presentation that features real-world stories, spot-on examples and actionable insights into immediately improving your customer service delivery.

Keynote Description: 

In the world of business, service is king—whether you're crafting widgets, managing healthcare or plating up gourmet cuisine. Every decision, from shaping company culture to direct guest interactions, contributes to creating standout experiences. It's easy to focus on the big, game-changing strategies, but often it's the subtle "10¢ decisions"—those small, nearly costless actions—that propel customer service from so-so to stellar.

Drawing from decades of expertise, Laurie Guest unveils practical, powerful choices that can significantly enhance how guests and staff view your business.

Attendees will learn to: 

  • Make quick, effective changes that have an immediate impact.
  • Identify and capitalize on unique opportunities that competitors often overlook.
  • Boost the service skills of every team member.

BONUS!

Every participant will receive Laurie's "Simple Six Pack"—a collection of exclusive tools guaranteed to enhance business interaction practically overnight.

The 10¢ Decision

The book for teams and leaders.

For leaders and team members who want a practical, action-oriented approach to staff development and customer service, The 10¢ Decision compiles lessons from more than three decades as a customer service expert.

Purposefully designed to be a quick read, The 10¢ Decision is packed with fun stories, spot-on examples and questions to ask to drive results. Level up your keynote experience with books for every attendee, an on-demand video training and more.

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