A Winning Campaign – Meet Bob the Bridge

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Earlier this month, the Upper Midwest Convention and Visitors Bureau (or UMCVB to its friends) held their annual Fall Conference. I was lucky enough to be the afternoon keynote speaker. As you probably know, one of my favorite parts of attending conferences like this is what I get to learn from the people I’m speaking to.

Before the event, the organizers gave its members—various tourism offices around the region—a challenge: create an innovative marketing idea to encourage visitors to your town or city.

Well, the winner of the contest was announced at the conference, and I just had to speak to the team who took home the top prize! As part of their winning campaign, Visit Omaha did something totally original: they gave one of their most popular local landmarks a voice!

Check out the video below for clips from these fun, funny ads plus my interview with Michele Hayes from Visit Omaha.

This campaign hits all the right notes. The team has had fun with the concept while keeping true to their brand and overall goals. It’s a great campaign that delivers great results.

An entrepreneur, keynote speaker and author, Laurie Guest, CSP is a “go-to-resource” for customer service excellence. For more than two decades, she has shared her practical point of view on customer service and staff development with audiences and companies across the country, blending real-life examples and proven action steps for improvement. Her latest book, The 10¢ Decision: How Small Change Pays of Big, presents her most sought-after and impactful strategies to find and retain the best staff and highest-quality customers while delivering exceptional guest experiences.

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