That Tree: What Can You Go Harvest After the Storm?


Several years ago, I discovered That Tree, and I followed its journey through Mark Hirsch’s beautiful book and photography. Which is why I was devastated to learn that That Tree was felled by the massive storm that swept across the midwest recently.

I’d seen it for myself once before, and now my husband and I made the four-hour round trip to see That Tree after the storm. What I saw had a profound effect on me, and became the prefect metaphor for the difficult times we’re facing now.

How beloved is That Tree? How many trees do you know that get their own obituary?

Featured image photo credit: Mark Hirsch

An entrepreneur, keynote speaker and author, Laurie Guest, CSP is a “go-to-resource” for customer service excellence. For more than two decades, she has shared her practical point of view on customer service and staff development with audiences and companies across the country, blending real-life examples and proven action steps for improvement. Her latest book, The 10¢ Decision: How Small Change Pays of Big, presents her most sought-after and impactful strategies to find and retain the best staff and highest-quality customers while delivering exceptional guest experiences.

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