Recently I had the honor of attending a private dinner party at the Prime Steak House located on the campus of High Point University in North Carolina. This institution, led by Dr. Nido Qubein, has every special touch you can imagine. From reserved parking spots with visitors’ names on a marquee to golf carts that help students get where they need to be. So, I expected to be impressed with the service at the restaurant. Instead, what surprised me was the amazing approach to teaching life skills. 

Once a week, every student is welcome to dine at the high-end steak house as part of their meal plan. However, they are required to call and make a reservation, dress appropriately for fine dining, and no mobile devices are allowed at the table! When I walked through to take a few pictures, I noticed that every single table was alive with conversations, laughter, and—wait for it—eye contact!  

According to Roger Clodfelter, High Point University’s senior vice president of communications, the service staff is encouraged to quietly advise students on proper etiquette, and at each table are small cards with quick reminders on professional behavior. This is all part of the Premier Life Skills University, and I can’t think of a better education for a future adult. 

The food was spectacular and the service was amazing. I left with an enthusiastic promise to share this cool find with others. If you have a college–bound kid who is still searching for the right school, I encourage you to make a visit here, where it’s clear they teach so much more than academics. 

What unexpected—but needed—service or information can you offer to your customers?