The only thing that stays the same is that everything changes.

Were truer words ever spoken? Change is inevitable in every aspect of your life, and your work is no exception. But most can agree that change is hard. At work, change that is poorly communicated, inefficient, or otherwise unreliable is especially exasperating. It’s understandable that too much change, change for no good reason or change that impacts your daily work output can lead to service fatigue that prevents you from delivering your best to customers and clients.

Notice, however, that I didn’t say that change is bad. My favorite quote on change is attributed to business executive Jack Welch, who once said, “If the rate of change on the outside exceeds the rate of change on the inside, the end is near.”

We must keep changing with the times. Corporate America is cluttered with companies that refused to evolve. Well-known businesses like Blockbuster and Kodak ultimately shuttered their doors because of an inability to evolve with their customers’ changing wants and needs. Change isn’t inherently bad or good, and, as hard as it may seem when first proposed, it doesn’t have to be a difficult process to endure.

Think of all the positive ways we talk about change: innovation, evolution, transformation, revolution. When you embrace change, the possibilities are endless (and the service fatigue is vanquished!).